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alan gentry — résumé

Summary

Senior communications expert. Over 15 years proven success in increasingly more responsible roles.

Corporate communication strategy development
Corporate website content management, system design and implementation
Social media strategy, design, implementation, and monitoring
Traditional and digital marketing strategy
Traditional and digital collateral creative design
Graphic design, including print and digital distribution
Large project planning and strategy
Liaison between IT, marketing and communications
Advanced skill set specializing in small business operations, finance, and technical infrastructure

Experience

Incident and Process Manager – Publicis Groupe, ReSources IT
April 2005 - Present

Communications and Marketing Manager for North American IT initiatives, targeting 17,000+ employees and spanning 100 agencies.
Member of the Incident Management Team, which responds to urgent large-scale issues within the IT environment.
Successfully managed and resolved multiple IT emergencies, including spearheading defense against a major corporate hacking attempt on several of Publicis’ public websites and managing all company crises communications during Hurricane Irene.
Developed and managed project communications and marketing planning for large-scale migrations to new data centers, transitions to new VOIP telephone service, and the IT integration for newly acquired Publicis businesses.
Successfully designed and implemented an intranet computer literacy training for all 17,000 employees, which resulted in a significant decrease in help desk support calls and improved employee relations.

Lightning Volt LLC – Owner and Director of Business Operations
2012 - Present

Direct all business operations, including company finances, contract negotiations, and technical infrastructure.
Oversee major initiatives, and coordinate with partners on marketing, design, and project requirements.
Work with legal counsel regarding policy, process, and audit requirements.

Gentry Creative – Marketing and Design Consulting
1999 - Present

Founded and lead a consulting company, focused on developing both traditional and digital marketing strategies for local small businesses and non-profit organizations. Clients regularly receive peer awards and are voted “Best Of” by local media.
Past clients included Fortune 500 companies (i.e. AT&T and Comcast Cable) requiring assistance with specialized and targeted campaigns.

Mac Genius and Training Lead — Apple Inc. (Retail Division)
2001-2004

Promoted in less than three years from part-time Sales Associate, to Key Holder, to Training and Education Lead, to Mac Genius.
Selected as part of a small “high potential” group to participate in an employee educational strategic planning conference for Apple retail stores. This conference determined education class topics, training, and curriculum offered in Apple stores nationwide.

Associate Publisher and Editor in Chief — Quest Publications
1994-1996

H Ink was a regional Denver publication focusing on arts, entertainment, politics, and news of interest to niche markets.
Accomplishments include complete redesign of the magazine and restructuring of its marketing plan, resulting in a 20% increase in advertising sales and 10% increase in readership.

Education

Cornell College
Mount Vernon, IA – 1994
Awarded Bachelor of Science
Communications and Psychology

The Colorado College
Colorado Springs, CO – 1993
Awarded Bachelor of Arts
Theater

Technical Certifications: